Habitattitude: Do right by your pet. Do right by our environment.

What is HabitattitudeTM?

HabitattitudeTM is a proactive campaign addressing:

  • Habits: Ensure that pets are thoughtfully chosen and well-cared for;
  • Habitats: Protect the natural environment from the impacts of unwanted pets; and
  • Attitudes: Help pet owners find alternatives to the release of their pets.

Habits + Habitats + Attitudes = Habitattitude

The Habitattitude™ campaign is coordinated by the Pet Industry Joint Advisory Council (PIJAC), U.S. Fish and Wildlife Service (USFWS), and National Oceanic and Atmospheric Administration (NOAA).

Why is HabitattitudeTM important?

HabitattitudeTM inspires and educates people to be both responsible pet owners and environmental stewards, minimizing the impact of invasive species concerns on the environment, economy, and human health.

The Facts:

  1. Millions of unwanted pets are released into the natural environment each year. Cats, fish, and reptiles are the most commonly released pets.
  2. Abandoned pets do not survive for long--they are often unable to find adequate food or shelter, or they fall victim to other animals, and auto traffic.
  3. Abandoned pets that do survive can cause significant harm to the environment by preying on, or competing with, native fish and wildlife. They can become invasive species: non-native species that cause harm, or have the potential to cause harm, to the environment, economies, and/or human health.
  4. Invasive species are now among the top environmental problems worldwide.
  5. Invasive species cost the U.S. more than $100 billion per year, approximately $1,100 per year, per household.

How you can help

Visit the HabitattitudeTM website to learn more about the program and how you can help!

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